PERUMDAM TIRTA TARUM
Social Media Optimization & Company Profile Video to strengthen digital communication and public engagement.
Project Overview
PERUMDAM TIRTA TARUM
Perumdam Tirta Tarum is the regional water utility company of Karawang Regency, responsible for providing clean and reliable water services to the community. As a public service organization, the company plays an important role in supporting public welfare, regional development, and sustainable access to clean water.
Rumah Cipta Kreatif collaborated with Perumdam Tirta Tarum through Social Media Optimization and Company Profile Video Production initiatives. Through social media optimization, we developed a structured and sustainable digital communication strategy to strengthen customer relationships and enhance the company's positive image across digital platforms. Meanwhile, the company profile video was created as a strategic communication tool to reinforce the company's credibility and showcase its vision, services, and commitment to customers, business partners, investors, and local government stakeholders.
Services Provided
To support Perumdam Tirta Tarum's digital transformation and communication goals, we delivered end-to-end social media management, content production, digital campaigns, and performance optimization services.
Digital Communication Strategy
Company Profile Video Production
Social Media Management
Content Creation & Creative Design
Targeted Meta Ads Campaigns
Analytics & Performance Reporting
The Challenge
Building Stronger Connections with Customers and Stakeholders
The challenge was to build stronger connections with customers and stakeholders while enhancing the company's public image through strategic digital communication and professional visual content.
The Challenge
Increase the visibility and strengthen the positive brand image of Perumdam Tirta Tarum across digital platforms.
Deliver information about services, programs, and public education through consistent, informative, and engaging content, including educational campaigns on the importance of tariff adjustments to support service quality improvements and sustainable operations.
Increase reach, engagement, and public awareness of the company's services, the importance of clean water, responsible water consumption, and environmental sustainability.
Support the promotion of the company's services, programs, and innovations through strategic and targeted digital communication campaigns.
Increase the adoption and usage of the MyTirtaTarum application while supporting customer growth through data-driven digital marketing strategies.
Present Perumdam Tirta Tarum's vision, mission, services, and achievements in a clear and compelling way.
Strengthen the company's professional image and build greater public trust.
Enhance corporate credibility among customers, business partners, investors, and government stakeholders.
Create a versatile communication asset that can be used for promotion, education, reporting, and institutional presentations.
Transform complex corporate information into an engaging visual narrative that is easy to understand and resonates with diverse audiences.
Our Solution
Optimized Instagram, Facebook, and TikTok to create a consistent and engaging digital presence across key audience touchpoints.
Established and managed Perumdam Tirta Tarum's official TikTok account to reach broader audiences and increase engagement through short-form video content.
Developed a structured content plan supported by five strategic content pillars tailored to Perumdam Tirta Tarum's communication objectives and audience interests
Produced educational, informative, and community-focused content covering clean water, environmental sustainability, public services, company programs, and customer awareness initiatives.
Enhanced profile presentation through bio optimization, profile links, visual identity improvements, and stronger calls-to-action (CTA) to encourage audience interaction.
Conducted ongoing hashtag research and implementation to improve content discoverability, relevance, and organic reach.
Partnered with local Karawang influencers and KOLs to increase brand exposure, strengthen community trust, and promote services to targeted audiences.
Developed a series of educational video content for Instagram Feed to increase public understanding of the water production and distribution process—from raw water sourcing, treatment using specialized chemicals and technology, to delivering safe and clean water to customers. The content also helped communicate the importance of tariff adjustments in maintaining service quality, infrastructure development, and sustainable operations.
Executed data-driven Meta Ads campaigns targeting residents of Karawang Regency to increase awareness, grow followers, promote services, and support customer acquisition objectives.
Tracked content performance through monthly reporting and analytics reviews, measuring reach, engagement, audience growth, and campaign effectiveness to continuously refine strategy.
Developed a clear narrative structure to communicate the company's vision, mission, services, achievements, and long-term commitment in a compelling and easy-to-understand format.
Produced high-quality visual content featuring company operations, infrastructure, employees, and customer services to strengthen corporate image and public trust.
Crafted key messages tailored for customers, business partners, investors, and government stakeholders to ensure relevance and credibility across different audiences.
Incorporated the company's identity, values, achievements, and service excellence consistently throughout the video to reinforce brand positioning and reputation.
Created a versatile company profile video that can be utilized for promotional activities, public education, stakeholder engagement, institutional presentations, and corporate reporting.
Transformed complex corporate information into an engaging visual story through cinematic footage, professional editing, motion graphics, and clear messaging to maximize audience understanding and retention.
Final Result
Impact Delivered
The project delivered measurable improvements across digital communication, audience engagement, brand visibility, and stakeholder communication, helping Perumdam Tirta Tarum build a stronger and more impactful presence both online and offline.
Gallery
Project Gallery
A visual showcase of the work delivered for Perumdam Tirta Tarum, featuring social media optimization initiatives, educational campaigns, digital advertising creatives, and company profile video production designed to strengthen communication, engagement, and corporate reputation.
Transforming Ideas
Into Digital Impact
Every successful project starts with a conversation. Tell us about your goals, and we'll craft the right digital solution for your brand.
Testimonial
What Our Clients Say
Our clients' success is our greatest achievement. Discover how strategic thinking, creative solutions, and reliable execution have helped brands bring their ideas to life and achieve meaningful results.
I'm really happy with how the website turned out. It fits my needs as an attorney perfectly, with my profile, legal services, and consultation form all organized in a clear and professional way. It makes it much easier for potential clients to find the information they're looking for, and the overall result exceeded my expectations.
We are extremely satisfied with the video production and social media content management services provided. The educational message about the importance of clean water was delivered clearly and effectively, while the promotional content felt natural and was well received by the audience.
